Case: Dance Valley 2008
Project subject: Dance Valley mobile mapSettings: 6 unit; 4 near entrance, 2 on Heineken stand
Target: 10% of 50.000 visitors
Number downloads: 2032 (and 5000+ via SMS)
Heineken created together with Nulaz a special DanceValley Mobile Map (java). Dance Valley is one of the largest dance events in the Netherlands which returns every year with more and more visitors. The advanced java map made is possible to navigate through the event area with your mobile phone. OneSixty made sure that every visitor could download this map near the entrance. There were several Bluetooth area's where people could receive the mobile map. For those who could not download the map there was a possibility to download the map via a WAP-link that could be reached via a SMS message.
